VisitDenmark is the Official Tourism Organisation of Denmark.
The organisation is marketing Denmark as a tourist destination abroad, with a view to attracting more holiday visitors and conference delegates, who can generate increased revenue for the tourism industry. The marketing activities are carried out in close cooperation with the tourism industry and other integral players, for example through partnerships.
VisitDenmark’s headquarters is in Copenhagen. Market offices in Norway, Sweden, Germany, United Kingdom, the Netherlands, Italy, the United States, China and Japan. Agencies in Brazil, Russia, India and Australia. 96 employees. 48 at Head Office in Denmark and 48 at international Market Offices.
VisitDenmark is not a regular tourist information and cannot be visited without prior arrangement.
VisitDenmark has for long worked intensively with the promotion of sustainable tourism – but from the start of year 2020 this focus has increased extensively. The efforts are not only focused on external factors such as analysis of the Danes and “local markets’” as well as increased branding of Denmark’s green profile to the rest of the world. Now the focus is also internally and the organization’s own work with sustainability, which is why they have been awarded the label of Green Tourism Organization (GTO).